Online Courses SEO Case Study | Orbius Digital Marketing

Overview

A courses website aimed to increase organic traffic to improve visibility and attract more users interested in online learning. With a starting point of 40 organic visits per month, the goal was to increase this number significantly through strategic SEO efforts.

Objective

Increase organic traffic, improve website visibility and bring leads.

Approach

SEO Topic Research: Identified relevant keywords and topics with high search volume but relatively low competition, focusing on long-tail keywords related to online courses and specific subjects.

Content Optimization: Updated existing content to target identified keywords effectively without compromising quality and created new content based on research findings.

Technical SEO Audit: Conducted a thorough audit to identify and fix issues hindering performance, such as optimizing site speed and improving site structure.

On-Page SEO: Implemented on-page techniques like optimizing images, improving internal linking, and ensuring mobile-friendliness.

Off-Page SEO: Built high-quality backlinks from reputable websites in the education industry to improve authority and relevance.

Monitoring and Analysis: Monitored traffic and keyword rankings using tools like Google Analytics and Search Console to track the impact of SEO efforts.

Results

Traffic Growth: Increased organic traffic from 40 to 7000 visits per month.
Keyword Rankings: Improved rankings for targeted keywords, with many reaching the first page of Google search results.

User Engagement: Improved metrics such as time on page and pageviews per visit.
ROI: Higher ROI as more users enrolled in courses and engaged with content.

Sales Increase: Achieved a significant increase in monthly sales, directly attributable to the surge in traffic and improved online visibility. The exact percentage increase in sales could be provided if available, highlighting the tangible impact of the SEO campaign on revenue growth and business success.

Enhanced User Engagement: Alongside the increase in traffic and sales, a notable improvement in user engagement metrics, such as time spent on site and pageviews per visit, was observed. This indicates that the SEO efforts attracted more visitors and resulted in a more engaging and interactive online experience, fostering deeper connections with potential customers and increasing the likelihood of conversions.

Expanded Product Visibility: The successful implementation of SEO strategies led to improved visibility of the store’s products across various online channels, including search engines, social media platforms, and industry-related websites. This expanded exposure helped reach a wider audience of potential customers and increased brand awareness within the eyewear market, contributing to long-term business growth and success.

We are incredibly impressed with the team at Orbius for their outstanding content writing and SEO services. Thanks to their expertise and dedication, our website’s monthly traffic skyrocketed from a mere 40 to an impressive 7,000 visitors. This significant increase not only boosted our online visibility but also resulted in a substantial increase in course leads for our business. Their commitment to delivering high-quality work and achieving exceptional results is truly commendable. We highly recommend Orbius to anyone looking for top-notch digital marketing services.

Siraj Yasin- CEO